Free Filmmaker Event–Sport as Story: The New Brand Narrative

Filmmaker Events
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Panelists include:

Rell Harwood, Olympian

Lina Plath, Producer & Co-Founder of Frank Publicity

Kevin Ulrich, writer/director of SKI DOGS


Moderated by Mike Syers, filmmaker & Co-Founder of Outer Cape Filmmakers Group


SKI DOGS is an offbeat short comedy about what it takes to be great, featuring an unconventional speaker, 30 unruly kids, and a few US Olympians. Written and directed by Kevin Ulrich and starring Tim Dillon. 


SKI DOGS will be screened and then followed by a deep dive into how sports storytelling and branded content are converging, with a closer look at recent collaborations between major brands and athletes that are shaping a new kind of cinematic language. The short film and the conversation will highlight the opportunities that arise when brands expand into sports storytelling.


Sponsored by J. Crew


Location: Gifford House, 9 Carver Street


This is a free event. No ticket necessary. All are welcome.

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Thank you for attending the 2026 Festival! We will be back next year with more.